Nancy McCarthy started the Write Advantage in 2010, to help business professionals and their companies shine. She writes, edits, and produces web content, LinkedIn Profiles, publicity information, and other communications material that are so vital to making a business real to clients. With a background in financial services marketing, she also helps businesses owners either develop their brand or enhance the brand they have already established. She also is the Senior Editor of The Value Examiner, a professional magazine devoted to current, articulate, concise, and practical articles in business valuation. Ms. McCarthy has also taught business writing and communication at New York Institute of Technology, New York University, and Middlesex Community College (New Jersey). She has an MA in Communications from New York Institute of Technology and a BFA in Journalism from The College of White Plains, Pace University.